One of the goals of the AICL is to establish mountain bike racing as a “real” interscholastic sport in the near future. Jerseys or uniforms in traditional sports like football, basketball or baseball don’t have sponsors’ logos or company names featured. We want student-athletes to build pride in their teams by representing their schools or communities, and not be subject to any commercialization of the sport.
Only the team name, logo and mascot, the AICL and NICA logos, and a small apparel manufacturer logo may be featured on racing apparel (jerseys and shorts) worn in league races. Advertisements and endorsements of any kind, e.g., team sponsors and bicycle equipment brands, are not allowed on racing apparel. Riders who race in apparel that violates this policy will be subject to disqualification.